Graphic design requires people with deep wells of creativity and amazing technical skills to do the job. But, the cost of paying someone in the United States, United Kingdom, Canada or Australia to create logos, posters, and other marketing collaterals is too steep for small businesses and mom-and-pop agencies. The price is even higher for rush jobs or immediate fixes for jobs bungled by inexperienced graphic designers.
This is where outsourcing comes in, particularly offshore outsourcing. Going offshore gives you a price-point advantage that nobody in the States can beat. And, you get to meet people with incredible talent and great work ethics who cost lower to hire and retain than their equally experienced and talented counterparts in your country.
Get Quality Work Done for a Lower Cost
The difference in pricing may range from $13 t $25 dollars per hour, but hiring offshore is enough to give you, at most, $4,000 of savings each month. This computation is true for outsourced graphic designers who work 8 hours a day for 5 days a week. Hiring freelance graphic designers as part-time staff will bring you $2,000 of savings, and that's something you can't ignore.
When talking about price points, we often encounter a major effect of a price change in a good or service: substitution. If you could have quality design work done at half the price you'd usually pay for, wouldn't you jump at the chance to profit from that?
It's not greed or love of money that drives you. You want quality work that's not too shabby or even better than you generally receive. But, you don't want to spend so much when you could save a fraction of the cost for a new business venture or for a personal expense.
We often see this substitution effect in play whenever businesses decide to outsource. Managers and business owners are most concerned about the price difference. If the quality of work doesn't deviate much between two options, the cheaper option will always win the argument -- hands down.
Diversity in Design Inspirations
Graphic designers in the U.S. may argue that someone who is not American will never understand the nuisances of the English language or Western culture. And so, this "ignorance" will negatively affect how these foreign workers create marketing collaterals businesses.
What they don't realize, however, is that a cross-cultural work environment is more boon than bane for graphic design -- and the international business community, in general. Businesses aren't just focused on marketing their brands to Americans; they're also marketing to a global audience. This shift to globalization emphasizes the need for graphic designers who come from different backgrounds, different cultures.
Frankly, the idea that design can be boxed into one culture, one geographical location, or one race is quite absurd. Many graphic designs have Oriental, Latino, Egyptian, and African influences, especially in the patterns and symbols they use.
Get More Work Done While You Sleep
People who oppose outsourcing rarely mention the huge time difference between North America and Asia. But, the fact that graphic designers on the other side of the Pacific can continue working after your onshore staff have gone home is a huge advantage for you.
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