Data cleansing, also known as data cleaning, involves the detection, correction, and removal of corrupt or inaccurate records. It may also include the replacement, modification, and deletion of dirty or coarse data.
Cleaning up data records is important because information loses its value as time passes. Certain events in history and advancements in tech and science can make your information obsolete. You may harness the power of tech to reduce the time it takes to clean up your data, but ultimately you'll need to hire data workers to sift through the pile and evaluate which data should be removed or replaced.
So, what will you get out of outsourcing data cleansing work? Consider these advantages of getting your data cleansing needs done by an offshore team.
1. Time and Money Savings
As important as it may be, data cleansing tasks are redundant and tedious, yet costly when you bring the work in-house. Because of currency arbitrage, the same level of service from other countries, especially developing nations, will cost less than from your own.
Outsourcing lets you externalize the costs of hiring and retaining employees, and saves you from adding more to your overhead expenses. You and your core team can instead focus on growing the company, developing innovative ways to become more profitable, and other high-value tasks.
And because updated records have your clients' correct email addresses, you can trust that the recipients would get the emails or snail mails (if that's an option) that you send to them. Otherwise, you'll only be wasting resources trying to reach your clients who may have moved away or changed their emails.
2. Better Decision Making
What will guide your company's decisions are the statistics and the records that can be derived within your database. If the information is erroneous, then it can dangerously lead to misguided projections. Good analytics and decisions are backed by figures and based on facts.
Let's say you're working on your company's yearly budget which you have to base on the current number of people in your organization, their employment statuses, and their positions. If it's the year 2018, and you're working with information from 2015, your projections won't be accurate at all.
3. Increased Productivity
For example, you have duplicate data attached to the same client in your database. What if the client has moved away, died or got married, and you were unable to get his or her records updated?
That could result to chaos! You'll be sending out packages or emails repeatedly to the same client using different addresses and worse -- to the wrong locations! And, your employees' productivity will be affected as they waste company time trying to reach your clients using outdated information.
A clean and up-to-date database results to better customer acquisition and more efficient operations.
4. Maximized Earnings
With an updated database, you can make well-guided decisions and fiscally sound strategies. You will also avoid unnecessary expenses because your calculations are precise.
An accurate database is an asset to any company. The larger the organization, the more information it has accumulated, and the more data it needs to continue delivering reliable results for its customers. Outsourcing, fortunately, is an excellent means to keep your system credible and updated through data cleansing.