Consider these scientific facts: the human brain processes images 60,000 times faster than text; visual aids make presentations 43% more convincing than those without; and 90% of information delivered to the brain is by sight.
Whether you are a growing retail business or an insurance company with a hundred employees, if you want to stay competitive and relevant, you may want to outsource to a team of graphic designers and incorporate them into your sales and marketing campaigns.
Why? Here are three basic reasons how graphic design outsourcing can benefit your company.
1. Graphic design that delights customers increases your sales.
Coupled with psychology and even the most basic marketing principles, an ad or poster can be a powerful tool to boost demand and popularity.
People are probably not aware, but they get messages from visual stimulation. A well-thought out design can communicate joy or comfort, and attract your target market. Infographics, for example, can engage more people than lengthy paragraphs. They can deliver the same information in much less time and in a more understandable form. A picture paints a thousand words, right?
2. Good design helps establish your brand.
Think about McDonalds, Apple, Google, or Nike. Chances are, you can vividly recall the logos of these companies. It's not only because they are popular that you can remember their trademark symbols. But in one way or another, good product design along with quality customer service helps bolster their company image.
Consistent color schemes, lines, and shapes help people recall and identify your brand. It has been proven that people vividly remember images more than information acquired through other types of sensory stimulation.
This research found out that even after a year, 63% of participants can still remember the content of 2,500 pictures after poring over them for only 10 seconds.
3. Good graphic design makes you look credible.
From posters to brochures to websites, an appealing design communicates professionalism to the market. Visual communication has a more tangible feel for your audience than sound bytes or text. And, this adds a layer of sophistication and credibility to your company's reputation.
To a graphic designer who understands marketing, every element… every color or typography in a single promotional poster is done meticulously for several hours. All for the sole purpose of capturing people's attention within 60 seconds. And say, specifically, for suburban mothers aged 30 to 40 who are looking for an eco-friendly brand of diapers.
"Beauty is its own excuse for being," but excellent graphic design is "an art with a purpose." The images produced are designed to evoke certain emotions and specific responses. Bringing that level of artistry from drawing board to glass windows, urbane facades, and landing pages, it needs to be executed with careful thought.
Humans are visual creatures, and understanding how this works can give you a powerful edge over competitors. That's why graphic design is essential to your business, and outsourcing to a graphic design team gives you access to world-class talent at a lower cost.