Greenery is symbolic of nature and the personality and different meanings attached to it. The psychology of this color can be a reflection as well of the ongoing shift towards impact sourcing in the business process outsourcing industry in the Philippines. BPO firms have been building many contact centers in provinces outside of Metro Manila. They want to provide sustainable outsourcing solutions that will give the provinces in other regions in Luzon and Visayas the chance to develop and become conducive to foreign investments.
Zesty, Lush and Invigorating
When Pantone released their list of top 10 colors for Spring 2017, fashion pundits and graphic designers thought Kale will surely be the chosen one. But, it's a pleasant surprise to learn that Pantone's choice for Color of the Year in 2017 is Greenery, which has a Pantone code of 15-0343.
According to Pantone, the color signifies a return to nature:
Greenery is a fresh and zesty yellow-green shade that evokes the first days of spring when nature’s greens revive, restore and renew. Illustrative of flourishing foliage and the lushness of the great outdoors, the fortifying attributes of Greenery signals consumers to take a deep breath, oxygenate and reinvigorate.
Greenery is nature’s neutral. The more submerged people are in modern life, the greater their innate craving to immerse themselves in the physical beauty and inherent unity of the natural world. This shift is reflected by the proliferation of all things expressive of Greenery in daily lives through urban planning, architecture, lifestyle and design choices globally. A constant on the periphery, Greenery is now being pulled to the forefront - it is an omnipresent hue around the world.
A life-affirming shade, Greenery is also emblematic of the pursuit of personal passions and vitality.
The Spring/Summer collections of famous fashion designers featured the color of foliage along with other earthy hues, such as moss green, primrose yellow, and hazelnut. Artists, interior designers, graphic designers, and advertising creatives also anticipate Pantone's selection of Color of the Year and the Top 10 trending colors for Spring and Summer of 2017. They use these colors for their palettes when they design a poster or billboard, draft a design for the interiors of a house, or create artworks commissioned by clients.
Impact Sourcing and Sustainable Outsourcing
The BPO industry in the Philippines has been building new contact centers in the regional provinces. But, the motivation has shifted from profit generation to helping the economy of that region improve by creating more jobs and paying local tariffs and other taxes.
As more and more BPO firms rise in provinces, the local residents are encouraged to put up small businesses that support this growth. These businesses include eateries that serve homecooked meals and convenience stores that supply the basic needs of BPO workers. This is what impact sourcing is all about.
Aside from improving the local economy of the country they're offshoring to, BPO firms with sustainable outsourcing objectives are also creating jobs with long-term employment in mind. These are not like the ENDO jobs that shopping malls and fast food chains offer to fresh graduates. These are jobs that give fresh grads the opportunity to advance themselves from rank-and-file to team leaders. They can become managers in the future.
Refresh, Renew and Regenerate
This is exactly what Greenery represents. The color of foliage expresses the desire to flourish and grow.
For many companies that outsource, it's more than cutting down costs and increasing their savings. For those offshore firms that provide outsourcing services, it's not just about profits. It's about celebrating the positive effects on productivity in a cross-cultural work environment. It's about nurturing an environment that facilitates learning and professional growth and promotes the best practices in sustainable outsourcing.
The choice for Greenery sends a bold message that we need to take a break from stress and anxiety because of work. That's exactly why companies like Rethink Staffing make an effort to manage the workload of their employees. These companies want to make sure their employees are not too stressed or anxious at work when they have too much on their plate.
Green inspires innovation and represents an entrepreneurial spirit. It's the color of start-ups and small businesses. It symbolizes nature, which stimulates the mind and nourishes the body. It's a visually appealing color that calls to mind many revitalizing words:
Ultimately, Greenery calls to mind the "re-" words: refresh, revive, restore, renew, replenish, regenerate, rejuvenate, reinvigorate, re-oxygenate. Design is an outlet for all of these fresh beginnings. And the yellow pigment in Greenery references the sun, the symbolic light that people need in these times.
The color green inspired Rethink Staffing to come up with a new outsourcing service. RTS now provides graphic design support. We work with digital marketing and advertising agencies as well as professional graphic designers and small multimedia firms from around the world.
Take advantage of our expertise and experience in web and graphic design. Our team of expert designers and coders can help you when you need a second line of production to fill in the gaps in your production process. Call (484) 383-4100 now for a custom quote, or email our graphic design staff leasing specialist for more information.